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	<title>Comments on: Meta Tags Are Dead. Get Over It.</title>
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		<title>By: Johnny</title>
		<link>http://www.johnconde.net/blog/meta-tags-are-dead-get-over-it/comment-page-1/#comment-78</link>
		<dc:creator>Johnny</dc:creator>
		<pubDate>Tue, 22 Jul 2008 12:45:24 +0000</pubDate>
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		<description>&lt;i&gt;Same goes for anchor text, but anchor text is nevertheless a big part of Google. So, I would have to disagree with you.&lt;/i&gt;

Um, anchor text is &lt;b&gt;very&lt;/b&gt; visible. After all, how can someone click on a link they can&#039;t see?</description>
		<content:encoded><![CDATA[<p><i>Same goes for anchor text, but anchor text is nevertheless a big part of Google. So, I would have to disagree with you.</i></p>
<p>Um, anchor text is <b>very</b> visible. After all, how can someone click on a link they can&#8217;t see?</p>
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		<title>By: Nick Wilsdon</title>
		<link>http://www.johnconde.net/blog/meta-tags-are-dead-get-over-it/comment-page-1/#comment-77</link>
		<dc:creator>Nick Wilsdon</dc:creator>
		<pubDate>Tue, 22 Jul 2008 10:37:17 +0000</pubDate>
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		<description>Well you finally come round in the last paragraph and state why META description can be useful. It&#039;s your sales pitch to get the user to click through to your site and not one of the other 9 on the page. That alone makes it valuable. 

It&#039;s also worth noting that Yahoo! uses the META keywords tag, so you can slip mis-spellings in here and avoid having to put them onto the page copy or title (which makes you look unprofessional).

The reason I still rate them though is that they send a unique signal about the page to Google. When you&#039;re trying to avoid the supplementary index you need all the unique signals you can get. Putting in a universal META description would not help or leaving the tag out entirely, as Google may end up grabbing the same first few lines for all your pages. 

I do agree about the time factor, this isn&#039;t an area which should be focused on and it&#039;s sad that for some companies this is still their main SEO strategy. For large sites it&#039;s well worth working with a programmer to create a dynamic template for the tag, so you automatically use unique content from each page.</description>
		<content:encoded><![CDATA[<p>Well you finally come round in the last paragraph and state why META description can be useful. It&#8217;s your sales pitch to get the user to click through to your site and not one of the other 9 on the page. That alone makes it valuable. </p>
<p>It&#8217;s also worth noting that Yahoo! uses the META keywords tag, so you can slip mis-spellings in here and avoid having to put them onto the page copy or title (which makes you look unprofessional).</p>
<p>The reason I still rate them though is that they send a unique signal about the page to Google. When you&#8217;re trying to avoid the supplementary index you need all the unique signals you can get. Putting in a universal META description would not help or leaving the tag out entirely, as Google may end up grabbing the same first few lines for all your pages. </p>
<p>I do agree about the time factor, this isn&#8217;t an area which should be focused on and it&#8217;s sad that for some companies this is still their main SEO strategy. For large sites it&#8217;s well worth working with a programmer to create a dynamic template for the tag, so you automatically use unique content from each page.</p>
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		<title>By: John H. Gohde</title>
		<link>http://www.johnconde.net/blog/meta-tags-are-dead-get-over-it/comment-page-1/#comment-76</link>
		<dc:creator>John H. Gohde</dc:creator>
		<pubDate>Tue, 22 Jul 2008 10:18:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnconde.net/blog/?p=24#comment-76</guid>
		<description>&lt;b&gt;&lt;i&gt;&quot;if the content is not visible to the user and has absolutely no effect on their experience viewing/using the web page, then should it be considered when ranking the page? No! Why should it be?&quot;&lt;/i&gt;&lt;/b&gt;

Same goes for anchor text, but anchor text is nevertheless a big part of Google.  So, I would have to disagree with you.</description>
		<content:encoded><![CDATA[<p><b><i>&#8220;if the content is not visible to the user and has absolutely no effect on their experience viewing/using the web page, then should it be considered when ranking the page? No! Why should it be?&#8221;</i></b></p>
<p>Same goes for anchor text, but anchor text is nevertheless a big part of Google.  So, I would have to disagree with you.</p>
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